PittPharmacy_MEDivate_0050Christina Xia and Kelsey Moss and  (class of 2016) were recently awarded the Innovation Institute – Pitt Ventures 1st Gear Enterprise Creation Team grant to serve as Student Entrepreneurial Leads with faculty member and principal investigator Philip Empey. The program is designed to stimulate university technology commercialization and entrepreneurship through business mentorship and participation in an eight-week intensive process focused on advancing a Pitt innovation through the initial stages of customer discovery and validation. The grant will be used  to improve marketing outreach and business development for their project, MEDIvate.

Moss and Xia  have been working closely with their business mentor, George Kerestly, to complete customer discovery and market analysis activities. They recently attended the 2014 Connected Health Symposium in Boston, MA.

“This conference allowed us to explore the future possibilities for MEDIvate, a project that Christina and I are really passionate about implementing. We had the opportunity to network with similar startup companies, which helped us determine features that are most important to our patients and payers,” said Kelsey.

“We learned more about the current market and refined our value proposition. This conference was crucial to expanding our network and determining important next steps for MEDIvate,” said Christina.

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Together with team members Philip E. Empey, PharmD, PhD, BCPS, James Coons, PharmD, BCPS (AQ CV), and Kyle R McCormick, PharmD, Moss and Xia are designing MEDIvate to provide an innovative solution for sharing accurate medication lists. The application is specifically designed to decrease medication-related hospital re-admissions and expedite transitions of care through efficient medication reconciliation.

 

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